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It’s All in the Ingredients…
All Printing is the Same, Right?
Leaflets from us are the same as leaflets from that bloke your brother knows. Business cards from that little shop on the high street are as good as ours, right? Wrong. They may sound the same, but it’s like comparing apples with whales. We give you a “business class” product at an “economy class” price.
“The Squirrel is in the Detail”
(Or something like that.) That’s why we print every order with High Definition Reproduction. This means your photos and text will be printed so clearly that you’ll want to lick them. Have a look at the magnified examples below. The left one was printed traditionally in normal definition, and the right produced using our High Definition technology. See how the ‘rosette’ pattern disappears, to become beautifully smooth? (If you’re the curious techie-type, we use a patented XM cross-modulated screening technology to achieve these results).
How It Works…
You don’t have to understand it to appreciate it, but here’s a brief explanation if you’re the inquisitive type. Full Colour (or process colour) is a system which allows a multiplicity of shades to be created from just four primary printing inks — Cyan, Magenta, Yellow and Black (CMYK).
Full colour means you can have virtually every colour of the rainbow, without worrying that you’ll need the pot of gold at the end to pay the extra costs. As many colours as you want. As many photographs as you want. One price. Simple.
